A COMPREHENSIVE STUDY ON CONSUMERS’ INSURANCE AND WARRANTY BUYING BEHAVIOR
The Retail Product Insurance Study analyzes survey response data from more than 2,700 U.S. consumers to learn whether the option to buy insurance and warranty coverage for eCommerce purchases at checkout is presented and how it stands to affect consumers’ spending habits.
KEY FINDINGS IN THE STUDY INCLUDE:
48.4% of consumers would buy more items online if they were offered insurance or warranty at checkout
60.1% of consumers would buy insurance or warranty from their eCommerce retailers if it were offered at checkout
32.7% of consumers would buy and spend more if offered coverage for their online purchases