A wide selection of protection products from a single partner

Peter Paine
Peter Paine

Head of Strategic Partnerships - Retail, the Americas

Customers want selection when shopping online; it’s where we go to find that specialized battery for your kids new toy, the aqua blue curtains to match your ocean themed living room, or to simply find the right eco friendly diaper (for your baby and the environment). We all know whatever we’re looking to buy today, we can find it for sale online.  

eCommerce has become the endless aisle. Where the physical retail store has limits to what it can offer, the online store can offer endless selection that stretches as far as your imagination. This has been Amazon’s strategy to win, becoming the “everything store.” The expectation today from consumers is to have a large selection of products for everything they shop for online.

This expectation goes beyond physical products now and into services such as product protection (extended warranty) and insurance as well. Consumers want more than just extended warranties – they want a selection of the best protection and the one that’s most relevant to them. It is the retailer’s job to offer that personalized experience for their customers. This is where the XCover platform can be the solution for both the e-commerce partner and the customer.

The expectation today from consumers is to have a large selection of products for everything they shop for online. This expectation goes beyond physical products now and into services such as product protection (extended warranty) and insurance as well.

For example, when a customer has finally found that specialized (and expensive) digital camera lense for their next adventure to Europe, they also want to be offered insurance at the time of purchase. The XCover platform can solve exactly that. It can offer an accidental warranty to the customer who knows they are prone to dropping and cracking that precious new investment, and ensure they are protected for their trip. However, if the customer is actually going on a longer trip and want their new camera lense to be protected from theft or loss, XCover can also solve for that and offer them an insurance protection for a total peace of mind. 

In another scenario, a customer just purchased concert tickets to see The Rolling Stones in Milan to celebrate their wedding anniversary a few months from now. The XCover platform can offer an event ticket cancellation coverage in case their spouse gets sick or they have an unplanned family obligations. The joyous celebration might turn into an unfortunate disappointment if their tickets are not covered. It’s bad enough to miss The Rolling Stones but it is even worse to have to pay for it and not go.

The XCover platform can house an endless selection of protection products from multiple global carriers and is able to dynamically offer the most relevant plan at an optimized price point. This is the smarter way of selling protection. It all occurs through a single API integration with XCover. e-Commerce partners don’t have to go out and find the right companies to offer the right insurance and warranty products and work on multiple deals – Cover Genius has already done the legwork and negotiated highly competitive pricing in more than 60 countries and in all 50 US states to ensure the best protection product will be served up to the customers.