Full Product Protection: Warranties as a Subscription For Global Retailers
In the digital era, customers expect deeper, long-term relationships with brands. Embedded protection is the next step in building lifetime value through a tailored customer experience. Through our award-winning global distribution platform XCover, we protect the customers of the world’s largest digital companies including eBay, Wayfair, Flipkart, Klarna and more. We’re also available at Amazon, SE Asia’s largest retailer, Shopee, and leading shipping platforms like Descartes ShipRush and Freightos.
Consumers want product protection directly from their favorite retailers
Consumers are interested in receiving product protection directly from their favorite brands, and are willing to pay more for the convenience of adding protection at checkout and post-purchase. The Retail Protection Report, conducted by SurveyMonkey and commissioned by Cover Genius, explores consumer experiences with product protection and offers valuable insights for retailers looking to enhance their offerings.
- Consumers are willing to pay a premium — 21% more — when considering product protection for their purchases.
- 60% of consumers would be more likely to purchase protection if the product protection comes together with other protection (e.g. shipping protection, accidental damage, return protection, etc.).
- In the future, consumers are interested in purchasing product protection for a variety of their purchases. The most popular categories are Personal Electronics (65%), Home Appliances (52%) and Luxury Goods (34%).
- 87% of consumers would recommend a brand with which they had positive claims experience.
Boost Your Bottom Line With Personalized Product Protection
More personalization means more satisfaction. Whether it’s the latest Xbox or a diamond engagement ring, Full Product Protection lets you offer tailored protection that fits your customer’s needs. With dynamic product bundling from our XCover API, you’ll serve the most relevant product at a price that’s optimized for the highest conversion.
Research shows that customers want a sense of security when making a purchase, and if they get it they’ll spend more, as noted by 78% of customers. From price optimization via our BrightWrite analytics platform to features like auto-renewing policies and simple benefits, we help you increase engagement and show your customers that you’re invested in protecting their purchases, big and small.
From electronics to exercise equipment, homewares to hockey skates, warranties work well when paired with shipping protection for further comfort. With licenses or authorizations in more than 60 countries and all 50 US states, we’ve worked alongside partners like Descartes ShipRush and Freightos to embed protection for any shipment, anywhere in the world. Most importantly we’re powered by a microservices architecture, so we’ve removed carriers and insurers and their legacy baggage from the entire process enabling us to be up to 20 days faster.†
We’ve launched one of the world’s first subscription warranty programs, allowing you to offer protection for the life of the item with auto-renewing policies that are fully configurable. Combined with our fast and seamless claims processes, instant payments for approved claims and easy-to-understand policies, we offer protection that makes your customers happy, as shown by our industry-leading NPS.
AI-BACKED OFFERS FOR ANY KIND OF PURCHASE
Geniebot is the AI behind our relevant and real-time protection for customers. Geniebot enables any retailer — from e-commerce giants to brick-and-mortar businesses — to protect their customers throughout their purchase journey.
Watch our solutions come to life
WANT TO FIND OUT MORE?
Get in touch and discover how our global insurance distribution platform can help grow your business.