Case study: Optimizing retail insurance price in Mexico & Russia
This is part of a series of yield case studies, showing the changes over time to total insurance sales through improved product recommendations in markets where price movements vary based on regional restrictions.
In this chart, we compare Mexico and Russia. As opposed to a nation like the US, where prices are largely restricted by filings, countries like Mexico and Russia do not have such restrictions, as shown by the large movements in price.
Mexico is a good example of how price decreases can improve yield and total sales. On the other hand, Russia experienced an increase in total insurance sales and yield by bumping up its insurance price.
Product and price experiments conducted at the country level, through platforms such as BrightWrite, generate opportunities for improved yield and revenue.