Optimizing retail insurance price in the USA

Amir Massoudi
Amir Massoudi

VP, Partner Services & Analytics

This is part of a series of yield case studies*, showing the changes over time to total insurance sales through improved product recommendations where prices are largely restricted by filings in the US market.

Shown in this chart, as we vary the insurance price between the $70-80 range with additional filings and variably-priced benefits, we see an increase in the total insurance sales and yield over time.

Despite prices being heavily restricted in the US’s highly regulated insurance market, our BrightWrite platform was able to generate an improved product recommendation for this region.

* Optimizing retail insurance in Saudi Arabia, Mexico & Russia, UK & Brazil