Are retailers missing out on protection services opportunities? 3 misconceptions about product warranties

Peter Paine
Peter Paine

Head of Strategic Partnerships - Retail, the Americas

Product warranties are a no-brainer when it comes to protecting online purchases and driving a level of loyalty in retail that secures growth and repeat purchase for the retailer that offers them. So why then are so many retailers not seizing this opportunity?
 
According to Peter Paine, Head of Retail Partnerships for the Americas at Cover Genius, it’s largely due to three major misconceptions about warranties.